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Jan 9, 2023Liked by Tim Eby

Tim -- Glad you are still paying attention to public radio.

I know I am hopelessly behind the times, but isn't it still true that listener support comes from listener loyalty, the small portion of the population that loves you so much that they send you money when they don't have to. If so, more support comes from more very happy listeners rather than new techniques for prying money from the same number of semi-happy listeners. Almost by definition, focusing on a diverse audience works against developing a super-loyal audience. I am not sure exactly what to do about it, but I think it starts with what you put on the air. Do that correctly, and the money will follow.

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